On-Demand Beauty: How the Digital Age has Transformed the Beauty Industry

Woman wearing Apple Watch

Convenience is the new norm; not just a luxury anymore. It is the bare minimum now in the beauty industry.

The digital age continues to move at a rapid pace, the beauty industry has been revolutionized by faster access to beauty products and services. According to Forbes, as of 2019 the global beauty industry is a $532 billion business and is expanding rapidly. Gone are the days where consumers would strictly purchase their beauty goods in-store, or visit the hairdressing salon for a monthly hair appointment. With more options at your disposal, it has never been easier to have on-demand beauty services and products. 

The latest trends in the industry are not just about the convenience, it is about inclusivity. It’s about enabling access to beauty services for everyone, including people with mobility issues and aged people who prefer to stay at home, or risk exposure to the common cold or “the virus”. LUXit enables this accessibility and inclusivity with one of a kind beauty services app.

On-Demand Beauty App     

For beauty on demand, the rise of beauty concierge apps such as LUXit provides premium beauty services such as hair, nails, makeup, and massage therapy is a boon. Whether it be having your hair & makeup done for 5 pm Friday drinks or a corporate event, beauty concierge apps offer the convenience of services straight to your door without the hassle of having to go all the way to your salon. Our artists like mobile hairdressers, makeup artists bring all the salon equipment, like portable washbasins, for your convenience. They are available from 7 am until 10 pm. Way past the normal operating hours of any salon.

Shopping Beauty Products Online  

With easier returns and interactive websites, shopping for your favourite lipstick or cream blush has never been easier. Makeup websites such as Mecca Cosmetica and Sephora allow you to purchase all of your beauty, hair, and wellness staples from the comfort of your home and have them delivered straight to your doorstep in record time.

Beauty Virtual Reality Apps

Do you ever wish you could try out multiple hairstyles or makeup looks before committing to a major change? Well, these new apps provide a platform for you to play around with different hair colours and styles before committing to one hairstyle. Popular apps such as L’Oreals ‘Style my Hair Pro’ allows you to upload a photo and experiment with different hair colours. Modiface has also released a hair and makeup app, which allows the consumer to try out different hair and beauty/makeup look. While the technology is still new, experts agree that these augmented beauty apps are the future of the beauty industry. 

As Mark Andreessen, a prominent American entrepreneur, said, “You are cruising along and then technology changes. You have to adapt”. We, at LUXit, adapt to offer the best services to you, in keeping with the latest trends in the beauty industry.

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